At first I was really pissed off, but now I'm finding it amusing. It kind of makes me feel like the world is sane and I'm the crazy one. So now I cackle in hysteria! Not really but you get the point.
What I would like to talk about is what happens when people see an innovative idea. Annoyingly, no matter how good of an idea it is, they can't seem to handle it. So their first instinct is to say, "it's JUST xyz." Let me tell you, I hate that phrase with fiery passion.